Market Opportunities

In this century, more than half of the world population is active on social media. Today, there are 3 billion users, there will be 4 billion by the end of 2022 and 4.5 billion by 2025. Data shows that most users spend on average 2.5 hours per day on social media, half the time they spend on their cellphones.

• Facebook: 2 hours and 24 minutes per day.

• Snapchat: 30 minutes per day.

• Instagram: 28 minutes per day.

• Pinterest: 14 minutes per day.

However, many users are starting to cut down on their use of social media as it negatively affects their mood. And producers of quality content have discovered, at their own expense, that in most cases they do not make an adequate profit off it.

There is still interest and curiosity towards exclusive social networks, but quality content and a clear monetization model are needed.

A New Paradigm

The introduction of blockchain and related tools such as NFTs into the mobile market paves the way for a new paradigm with positive effects in many sectors:

• Growing number of micro investors

• Improved quality of content

• Opportunities for influencers to monetize content

• Opportunities to earn money by trading tokens